So you have a lot of information available to you but you don't have time to read it or act on it. Isn't that the truth for anyone interested in the world and in their own business these days? I have heard it said that "Information wants to be free, but custom information wants to be really expensive". If you read this post from Wired Magazine you'll understand that even more.
It is important that business owners and others trying to make their way forward in the world need to keep abreast of information but very few have time to work their way through all of it to do what they want well. Wired reports on customized searches and summaries done by humans, not machines. Cool! So the algorithms are giving us too much and aren't thinking for us. At the end of the day, it all comes back to us having someone help us out with all the information.
This is true in running a business. You can't do it all and you can't see it all. You need help, so you hire employees, advisors, specialists and consultants. But at the end of the day, you still need to sift through everything and make the decisions. What if you don't know what decisions to make? Perhaps you need someone to help you summarize your biggest challenges and problems so that you can take a better "birds-eye view" of them and make your next successful move. Perhaps what you need is a mirror and a magnifying glass (conceptually) to help you. Penny Ferguson is fond of saying, "The brain that has the question also has the answer" and that's totally true. After all the reading, information, and process, you need someone to help you by really listening. You need the human touch...
