Sunday, March 16, 2008

Three steps to creating better working environments

I had a really great conversation this week about how to make better working environments. It centred around work done by the folks at Gallup. According to the experts in research sampling, there are only three crucial things needed to make a work environment great, and to make the company productive and profitable. Here they are:

1. Hire people and give them an orientation that creates brand awareness and a sense of ownership.
2. Communicate to everyone in the business on a regular basis using information and language that is meaningful and relevant to them.
3. Teach people how to use the tools to do their jobs; and then let them do it.

Now, I don't know about you, but that seems pretty straightforward to me. The folks at Gallup apparently looked at all sorts of things that make a business powerful and these were the three biggest ones to keep the business running smoothly and profitably. I have had the experience of creating all three of these, and I have had the experience of not having these three. There is a powerful difference between the two. I wonder why so many companies can't get this mix right? A good realistic look and an experienced Instructional Systems Designer (ISD) can help; perhaps this is why not so many people have gotten it right; many view the ISD role as simply one to come after the brand and positioning.

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